Whether it be a digital mood board or a traditional one you collate on your wall or cork board. It’s really easy to create a MOOD BOARD, you can make it however you want it. Just be consistent!Īnd that concludes how to create a brand mood board for your salon business! This visual branding guide will help you market your salon business effectively. This will help you build your salon business’ identity and have your clients identify you easily.ĭon’t forget that your mood board can be changed whenever you want to change your branding. Now that you have your mood board, do not forget to reference to it and consistently use it for your salon. Here’s a sample of a mood board I made on Canva that you can use as reference: So creating your mood board here will be a piece of cake! Personally I love Canva as a design tool! It is very versatile and user-friendly. Having a blank mood board ready will help you pour in your ideas! You can do this on Pinterest, Canva, or a cork board. When choosing a set of fonts for your salon, make sure that it will fit your brand identity-fun, traditional, quirky, or formal. Whenever they look at it they will immediately recognise that it is your salon! The font will help your audience IDENTIFY your salon business’ brand. Use the font that compliments your salon branding It is easy to use and can generate thousands of colour COMBINATIONS–monochromatic, analogous, complementary, etc.īelow are samples of colour schemes for your salon brand: Add the HEX colour code so it will be easier to copy!Ĭoolors is a website I would recommend if you want to GENERATE a colour palette. Reference to this colour palette whenever you create content. You can also save photos from other businesses and brands just don’t copy everything and GAIN inspiration from it.Ī good platform to get your creative juices flowing is Pinterest! Pick a colour scheme that fits your salon brandĪrrange a colour PALETTE for your brand and keep saving it! Take PICTURES of anything that you think fits your salon business’ brand! Source for Inspiration online or in real life (IRL) The BUYER PERSONA provides structure and insight for your salon business. You then create your mood board according to your target audience. These tips that I am going to share with you FOR FREE will help you start defining and showcasing your salon business effectively! Create a salon brand mood board using these tips: Understand and define your salon buyer personaīefore or the moment you started your salon business you may have already identified your salon’s ideal clients. Our dynamic team uses their talents to create a unique MOOD. I have worked with several salon businesses in refining and recreating their brand and by creating a brand mood board I was able to SUCCESSFULLY do a salon Instagram Makeover! MOOD is a place where gifted artists come together to turn beautiful moments into a whole mood. Salon businesses highly BENEFIT from mood boards especially when it comes to defining your salon’s brand and for MARKETING strategies. A mood board is a VISUAL collection of ideas, inspirations, colours, or textures that REPRESENTS the vision of a brand or business.
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